收购Draw Something之后，Zynga可是绞尽脑汁想着让这款游戏赚钱。这不，Zynga又想出了一个妙招：在Draw Something的字库中加入跟品牌相关的文字。这样玩家在比划文字的时候，很自然地就会给这个品牌做推广：要么画品牌商标，要么画这个品牌的代表性产品。这样，这个品牌的形象也就在玩家的参与中一遍遍被普及。当然，广告商需要为这些文字付费。
让用户自己画或者猜品牌图像，并让个体与品牌产生实际的联系，确实能加深用户的品牌印象。而且，这种跟用户活动捆绑的品牌推广，也不会像横幅广告那样过于生硬。所以，像美国的“冰球联盟”已经成为了首批试水的广告商。玩家在游戏过程中会看到跟冰球联盟或者冰球相关的字眼，然后，他们就可能画冰球，或者一个挥杆的动作。
在被Zynga收购之前，Draw Something所在的OMGPOP公司就已经在尝试这种生财手段，在字库中已经加入跟Nike，KFC和Doritos相关的字眼。当然，凡是广告，不管是哪一种形式，肯定会有用户不买账，也能不排除会有一部分用户对这种新型的广告植入反感。不知道Draw Something有没有设置文字“pass”这一功能。
不过，之前我们已经报道过，尽管Draw Something的下载量超过5千万，但是用户已经对这款应用感到腻味。根据AppData的数据，用户每日花在该款游戏的时间已经低于收购之前。为此，Draw Something又添了“病毒式”功能。现在，用户可以在猜画中跟画画的人聊天（或者画画中跟猜画的人聊天），并将自己的“大作”保存到手机或平板电脑中，或者直接分享到Facebook和Twitter等社交网络。
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