国外媒体TheVerge报道，为人们提供网址和链接缩短、分享和跟踪服务的创业公司Bitly近日获得了2000万美元投资，并将发布一些新产品，包括一个实时的、虚拟的搜索引擎。
Bitly创办于2009年底，总部位于纽约（原域名为Bit.ly）。该公司原来只是实验室里的一个实验项目，但现在已经发展成为一家成熟的创业公司，而且拥有一套完整有效的商业模式。这次投资者投资Bitly，其主要原因是看好其重要分支业务的广阔前景——链接数据分析服务。
链接数据分析是Bitly的主营业务之一，Bitly客户可以通过企业面板在整个互联网中实时跟踪自己的链接，包括Facebook、Twitter、Tumblr等网站。企业客户可以通过Bitly来优化他们的社交分享内容和方式，或者观察他们的企业影响力等等。
Bitly之前曾推出了实时社交搜索平台，并基于该平台发布了“Reputation-Monitoring”（声誉检测）服务。而最近Bitly计划发布的产品也是基于实时社交搜索平台的虚拟搜索引擎。它能根据内容的链接点击和转发等统计数据，为用户提供实时的信息趋势。
比如当你搜索某城市的Piazza店或正在放映的电影时，虚拟搜索可以根据社交网络和其他网站上Piazza店或电影链接的点击、转发、分享次数来进行排名，这样用户就能找到实时的热门搜索结果，甚至是在Google还没有索引这个关键词之前。
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