Google新闻主管最近就新闻媒体的发展发表了自己的看法，认为iPad也无法拯救纸媒。其实在2009年，摩根斯坦利一位15岁的实习生Matt Robson发布的一份题为“Media & Internet：How Teenagers Consume Media”（媒体与因特网：青少年如何使用媒体）的研究报告中就对相关问题进行了相关描述，涵盖了从Facebook到iPhone的发展前景，其中很多预言正得到验证。下面我们来重温一下这份报告的重点内容，也许以一名青少年的眼光看未来更能准确把握未来趋势。
没人有时间读完报纸的长篇大论
在我接触的青少年中，几乎没有人定期的阅读报纸。大多数人要么没有时间，要么对报纸的长篇大论感到厌烦，因为这些都可以通过电视或网络获得简洁的总结摘要。
没人愿意付费订阅报纸
在青少年这个群体中，唯一阅读的报纸要么是图片式、要么是免费赠阅的报纸。他们非常不愿意付费订阅报纸。
年轻人都喜欢Facebook
大多数青年人都是社交媒体的重度消费者，其中Facebook尤为受到欢迎，几乎每周至少要登录4次。Facebook提供了在更广的范围内与朋友交流的平台
而Twitter，年轻人并不是那么热爱
在Facebook受到非常欢迎之时，青少年群体对Twitter这个社交媒体使用不多。很多人都拥有Twitter账号，但是很少更新内容。与此同时，由于认识到其Twitter个人页面（Profile）很少得到关注，因此他们的Tweets（微博内容）就没什么意义。
Google仍然是每个人都会使用的唯一搜索引擎
得益于Google的知名度和简洁的操作，在网页搜索上，Google占据了绝对主导地位。
男孩并不是电子游戏的唯一玩家
谈到电子游戏，很多人可能想到都是男孩子的事情。然而事实上，男孩并非唯一玩家，越来越多的女孩也加入这个领域。
广告需要重新思考：病毒式营销更受青少年喜欢
大多数青年都喜欢并支持病毒式营销，因为它的内容更具幽默有趣。而传统的弹窗与横幅广告只会激起他们的反感，并不会引起他们的关注。
青少年似乎不太愿意为音乐付费
他们不太愿意为此付费，大多数通过非法手段下载免费音乐或者收听音乐电台等。
什么会成为将来的热点：
- 任何带有触摸屏的设备都是需要的
- 拥有大容量存储音乐的手机
- 能接入网络的便携式设备（iPhone）
什么将过时：
- 任何有线设备
- 黑白屏幕的手机
- 沉重不堪的手机
- 电池不能支撑10小时的设备
点击此处下载研究报告（PDF）
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