根据艾瑞咨询统计数据显示，2012Q1中国移动互联网市场规模达158.7亿元，同比增长167.2%，环比增长18.7%。2012Q1移动互联网增速较上个季度下降了20个百分点，但是整体依然处在增长的水平上。
2012Q1中国移动互联网市场规模达158.7亿元，增速略降
根据艾瑞咨询统计数据显示，2012Q1中国移动互联网市场规模达158.7亿元，同比增长167.2%，环比增长18.7%。艾瑞咨询分析认为，2012年第一季度中国移动互联网市场受到整体网络经济淡季的影响，增速有所降低。从细分领域上看，移动电商、移动营销和移动游戏都有较好的增长，整个移动互联网行业仍处于起步发展阶段，“基数小，增长快”仍然是其主要特征。
2012Q1移动电商首次超越移动增值，成为移动互联网最大的细分行业
2012Q1移动互联网市场细分格局的变动趋势与上季度一致，其中移动增值市场占比进一步下降，占整体市场规模的41.5%，而移动电子商务占比则进一步提升，从去年四季度的39.7%增长至42.0 %，从而首次超越移动增值，成为移动互联网最大的细分行业。对于移动营销行业，随着广告主认知的不断提高、手机广告网络公司的不断发展和移动终端用户数的不断增长，其市场规模也在攀升，占比从去年四季度的6.4%增长至7.1%。
移动增值：2012年第一季度移动增值市场整体发展平稳，其中移动视频、移动音乐、移动阅读等增值服务贡献巨大，传统增值服务已进入成熟发展阶段。目前，传统移动增值业务仍然是很多互联网企业在移动端的重要业务，但其增速已非常稳定，进入成熟发展。而移动阅读、移动视频、移动IM等较新的概念，则仍处于用户积累阶段，带来的实际营收并不明显。
移动电子商务：2012年第一季度移动电子商务增速有所变缓，从2011Q4的70.1%降为2012Q1的25.7%，这主要是由于2011Q4年底有几次大的促销，用户购买积极性很高；而受春节的影响，2012Q1相对属于淡季，因此与去年Q4相比增速有所缓慢，但是依旧不能阻止移动电商成为移动互联网中最大的细分行业。艾瑞认为主要有以下几方面的推动因素：第一，不少传统电商网站的移动客户端均已建成，并采取优惠活动吸引用户使用；第二，手机淘宝处于市场绝对领先地位，也承担着教育消费者和培养消费习惯的重任；第三，移动电商的市场空间巨大，各种新模式的产生也促进了整个细分行业的发展。
移动搜索：2012年第一季度移动搜索市场环比增速仅为2.6%，这一方面由于第一季度用户使用活跃度有所降低，另一方面，移动搜索上的新模式仍在探索中。艾瑞认为，由于手机端的屏幕限制、输入困难、数据处理能力较差等特点，互联网的关键字搜索模式已不能完全适应移动端的发展，未来成功的移动搜索模式必然要与移动端的性能、生态相契合。
Q2市场展望：
根据市场发展情况，艾瑞认为，移动互联网仍处于快速发展的初级阶段，Q1的整体增速有所下降主要是受到春节假期的影响，同时，去年Q4的几次电商促销促进了Q4移动电商的快速发展，而Q1的增速就显得慢了很多。
艾瑞预测，2012Q2移动互联网仍然将是整个互联网经济中增长最快的领域。移动电商在各企业的积极推动下，将充当引领整个移动互联网增长的角色。同时，电商企业作为移动营销中重要的广告主，将加大在移动营销方面的投入，从而促进移动营销市场的发展。另一方面，移动游戏、游戏视频等细分行业也受到智能手机的大力促进，它们将随着用户数量和其付费习惯的增长而快速发展。
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