议程嘉宾：丁丁网CEO徐龙江
近日，国内本地生活信息服务平台丁丁网宣布完成新一轮融资，由F&H(风和投资管理)领投，CID、中东主权基金等跟投，金额在4000万美元以上。
以丁丁地图起家的丁丁网，2010年曾获得HTC(微博)(台湾宏达电)战略投资800万美元。这笔新融资将会用于哪些方面？如何看待LBS和O 2O？本报专访了丁丁网C EO徐龙江，为读者找寻这些问题的答案。
议题一
90%融资用于移动互联网
南方都市报(下称南都)：据说丁丁网此次获得投资的钱，90%的钱会花在移动互联网上，且重点是在40个城市做丁丁优惠。这是出于怎样的考虑？
徐龙江：现在丁丁网内部已经划分了两大事业部，PC和移动互联网事业部。PC端丁丁网的模式稳定，有成熟的收益，此次融资的绝大部分我们的确是用于移动互联网上。这几年，智能手机与O2O的本地生活紧密结合，2O (tooffline，线下)比PC方便，这从我们一年前在移动互联网里推丁丁优惠、丁丁生活爆发式增长可见一斑。
至于移动互联网的业务重点，丁丁优惠是一个关键点。除了丁丁优惠，丁丁生活是另一个重点。
议题二
移动时代“地头蛇”玩不过大公司？
南都：移动互联网里凡生活服务平台言必谈LBS和O 2O，但从实际效果来说，很多言不符实。在此方面，丁丁网会如何落地？此外，丁丁网的大本营在上海，本地做O 2O有优势，如何对外扩张中也能保持优势？
徐龙江：大家都不要被LBS、O 2O迷惑了，如果只谈概念没有丝毫意义，关键是看利用LBS的技术在O 2O里做了什么，解决了用户的哪些需求。丁丁网是本地生活服务平台，包括衣食住行吃喝玩乐等信息，用户在线上查信息，到线下消费，不便于上网时获得信息就有难度。移动互联网里，口袋中装的是手机，我们主要是通过两种方式来实现LBS、O 2O的落地。
第一个是丁丁优惠。比如去吃饭，丁丁优惠显示餐厅有8折优惠，只要拿出手机给服务员一看，直接获得折扣，免去了以往需下载、打印等的麻烦程序。它的作用是让用户获得最想要的优惠，直接帮助省钱。
第二个是丁丁生活。它要满足的是用户日常生活需求，几乎包括了PC端丁丁网的内容，不限于找优惠信息，比如找邮局、医院，怎么坐车等，是基于LBS的O 2O。
扩张方面，在我看来，国内做O 2O比较好的有两家，一是大众点评，一是丁丁网，两家切入点不同，但殊途同归，为用户解决同样的问题。在互联网时代，有的本地社区做得不错，囊括本地的生活服务信息，却都做得窄，市场垄断性有限，而移动互联网产品，即便扩张中遭遇本地对手，“地头蛇”也不如大公司的产品。就丁丁网在这么多个城市扩张的经验看，无论有没有“地头蛇”，现在还没看到有威胁的对手。而且仅就资金一项，很多本地社区也未必玩得起。
撰文：南都记者刘艳艳
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