如果出这么一个问题，让你猜这些品牌属于哪家公司，你很可能猜不出克朗代克冰激凌属于联合利华、塔可钟快餐属于百胜、达克宁乳膏属于强生，迪赛牛仔装属于欧莱雅……夸张一点说，你购买的一切产品几乎都来自10家公司。这些企业就像掌管蚁群一切运行的蚁后，又像威力无比的怪兽哥斯拉，共同特点是：极强的繁殖力。企业进化到这个程度，还真是让人慨叹。
Reddit.co近日的分析显示我们购买的绝大多数产品其实掌握在很少的几家公司手里。这可以被称为“选择幻觉（The Illusion of Choice）”。
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很多人都会疑惑为什么不能在塔可钟快餐店获得一杯可口可乐。这是因为塔可钟是百盛餐饮旗下的品牌，与同属于百胜餐饮的百事可乐签有终身合作协议。
从多芬香皂到克朗代克冰激凌，联合利华几乎生产一切产品；欧莱雅的业务同样遍及从化妆品到迪赛牛仔装的各个行业，而雀巢在欧莱雅持有大量股份。
不管你购买哪个品牌的产品，最后很可能来自于这些巨头：可口可乐、百事可乐、通用磨坊、家乐氏、玛氏、联合利华、强生、宝洁、雀巢、卡夫。
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